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Recycling Company

by with No Comment BMI CSCase Studies

A Recycling Company Distanced Competition and Increased Revenue

Introduction:

This case study is about a recycling company that was struggling to keep up with the competition and increase their revenue. Anima, a consultancy in business model innovation, was approached to help the company develop a new revenue engine that catered to a different operating model and targeted other businesses. Anima’s approach to the project was guided by various business model innovation frameworks. This case study details the project’s background, challenges, approach, and outcome.


Background:

The recycling company had been in business for over 2 years and was struggling to financially float in the recycling industry. However, in recent years, the competition had intensified. The company’s traditional business model involved collecting recyclable materials from households and then processing and reselling them to other companies. This model had become saturated and had limited opportunities for growth and revenue diversification.


Challenges:

The main challenge that Anima faced was developing a new revenue engine that would allow the company to cater to a different operating model and target other businesses. The consultancy needed to create a new business model that would enable the company to stay competitive and increase its revenue. This required a thorough analysis of the recycling industry and the company’s capabilities and resources.


Approach:

Anima’s approach to the project was guided by various business model innovation frameworks. The consultancy first conducted a SWOT analysis of the company to identify its strengths, weaknesses, opportunities, and threats. Next, Anima analyzed the company’s value proposition and how it could be improved to attract other businesses. Anima also identified the company’s key resources and capabilities that could be leveraged to create a new revenue engine. Anima then used the Blue Ocean Strategy framework to identify untapped market opportunities. This involved analyzing the recycling industry and identifying areas where the company could differentiate itself and create a new demand for its services. Anima also used the Lean Canvas framework to develop a new business model that catered to the identified market opportunities.


Outcome:

After three months of intensive research and analysis, Anima developed a new revenue engine for the recycling company. The new business model focused on offering recycling services directly to businesses, rather than households. This involved creating tailored recycling solutions for each business, depending on their unique needs and waste streams. The new model also included a subscription-based revenue model, which offered a recurring revenue stream and reduced the company’s dependency on one-time sales. The new revenue engine proved successful, and the company was able to attract new clients and increase its revenue. Anima’s approach to the project, guided by various business model innovation frameworks, allowed the consultancy to create a new revenue engine that catered to a different operating model and targeted other businesses. This enabled the company to stay competitive and increase its revenue, resulting in a win-win situation for both the consultancy and the recycling company. Interested in transforming your business model and unlocking new revenue streams? Contact Anima today to discover how we can assist you in driving innovation and growth.

ecommerce

E-commerce

by with No Comment Case StudiesSIM CS

E-Commerce Sustainability Initiative Case Study

Introduction:

E-commerce businesses have grown rapidly in recent years, but with this growth comes the challenge of reducing their impact on the environment. This case study focuses on an e-commerce business that sought to address this challenge by implementing a sustainability initiative that targeted eco-literate customers.


Challenge:

The e-commerce business faced the challenge of balancing the need for growth with the desire to be more environmentally conscious. They also needed to find a way to differentiate themselves from other e-commerce businesses and to build stronger, longer-lasting relationships with their customers.


Solution:

To address these challenges, the e-commerce business worked with Anima to design a sustainability initiative that targeted their eco-literate customer segment. This initiative included a series of operational and product changes, such as reducing waste and emissions in the manufacturing process and improving the sustainability of the back-end warehousing process. These changes helped the company to be more transparent about their sustainability efforts and to share more information with their customers.


Results:

The sustainability initiative had a significant impact on the e-commerce business. The sustainability category in the business saw 3x times more revenue compared to other categories, proving that there was a market for environmentally conscious products. Additionally, the initiative helped to establish sustainability as a core and foundational part of the business, which is often a difficult achievement. The company’s focus on sustainability not only differentiated them from other e-commerce businesses but also helped to build stronger, longer-lasting relationships with their eco-literate customer segment.


Conclusion:

This case study highlights the importance of considering the environment in the e-commerce industry. The e-commerce business’s sustainability initiative demonstrates how companies can balance growth and sustainability by targeting eco-literate customers. The results show that sustainability can be a profitable part of the business and that it can be incorporated into the core of the business operations. Anima, the company behind this initiative, caters to all industries as they are proficient in mapping out sustainability initiatives for any brand, regardless of their industry. This case study serves as a model for other e-commerce businesses to follow in their pursuit of sustainability, and as an example of Anima’s ability to design and implement successful sustainability initiatives.

cloudkitchen

Cloud Kitchen

by with No Comment Case StudiesSIM CS

Cloud Kitchen Sustainability Initiative Case Study

Introduction:

Cloud kitchens are becoming increasingly popular in today’s fast-paced world, where convenience and accessibility are at the forefront of customers’ minds. With this growing trend, it’s crucial for companies in the food delivery industry to consider the carbon impact their operations have on the environment. This case study focuses on a cloud kitchen that sought to make a positive impact by implementing a sustainability initiative that focused on carbon mapping food ingredients.


Challenge:

The cloud kitchen faced the challenge of creating a sustainable initiative that would be feasible within their existing business model and that would resonate with their partners (food aggregators) and customers (F&B brands). They also needed to find a way to communicate the sustainability information to the end customers who use the food aggregators.


Solution:

To address these challenges, the cloud kitchen teamed up with Anima to create a carbon mapping initiative that traced food ingredients from the source to the end product. This initiative helped the company to better understand their carbon footprint and identify areas where they could make improvements. The carbon mapping information was then highlighted on the end product, giving end customers the choice to select food items with a lower carbon footprint.


Results:

The carbon mapping initiative helped the cloud kitchen to open up new analytics and awareness metrics within their operating business model. This increased transparency helped the company to identify new avenues for sustainability efforts. Additionally, end customers were able to make informed choices based on the carbon information provided, leading to a higher level of engagement with the sustainability initiative.


Conclusion:

The sustainability initiative undertaken by the cloud kitchen not only helped them to better understand and reduce their carbon footprint, but also paved the way for collaboration with other initiatives in the industry. By implementing carbon mapping, the cloud kitchen was able to communicate the sustainability information to their customers and partners, raising awareness about sustainability and encouraging positive changes in the food delivery industry. This helped the company to branch out into new collaborations, furthering their sustainability efforts and contributing to a more environmentally conscious industry as a whole. The cloud kitchen’s initiative serves as a model for other companies in the food delivery industry to follow in their pursuit of sustainability.

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E-commerce Marketplace

by with No Comment BMI CSCase Studies

E-commerce Marketplace Case Study

Background: 

A young e-commerce marketplace was facing increasing competition from larger and well-established players in the market. Despite offering a wide range of products, the company was struggling to attract and retain customers. As a result, the company realized it needed to innovate its business model to stay relevant and grow its customer base.

 

Innovation: 

The company decided to use the services of Anima to help them innovate their business model. Through a comprehensive business model analysis and customer research, Anima helped the company identify a new customer segment – sustainable and environmentally conscious consumers. As a result, the company decided to focus on this segment and create a platform that offered sustainable products and services.

 

Implementation: 

The company worked with Anima to design and launch a new platform focused on sustainable and environmentally conscious products. The platform offered a range of eco-friendly products and services and provided customers with information and resources about sustainable living. The company also introduced new features such as a rewards program for customers who made environmentally conscious choices and a carbon offsetting program for delivery services.

 

Outcome: 

The business model innovation increased customer engagement and revenue. The new customer segment brought in significant revenue (35,000 AED/m), and the company’s overall customer base grew as a result of the positive reputation it gained for their eco-friendly initiatives. The company also became more competitive due to their focus on sustainable products and services.

 

Conclusion: 

This case study shows how an e-commerce marketplace successfully transformed its business model with the help of Anima. By identifying a new customer segment, focusing on their needs and providing a unique platform that offered sustainable products and services, the company was able to increase customer engagement, revenue, and differentiate themselves from competitors. The business model innovation allowed the company to become more competitive in the market and grow its customer base.