Blog Post
Networking 101: A field guide for founders and SME owners
What to say when you don't have a brand doing the talking for you yet.
Read the post →We help founders validate, align, and stress-test their business model with customer-derived market insights.
What to say when you don't have a brand doing the talking for you yet.
Read the post →
A closer look at common pitfalls tech founders face, and how to work through them.
Sector Patterns (in progress)A practical walkthrough for founders sketching their first canvas.
How-To Guide (in progress)We'll walk you through our exact process: the analysis, market conversations & stress testing the business model. Whether you want to run it yourself or bring us in.
Explore Business Model Innovation"The market research was so fast, exactly what a small company like us needed. We wanted real answers from our market, and Reuben's team mobilized on the ground, knocking on doors and messaging people to get our questions answered. It taught me a lot about my own work. I'm glad we found them."
Priya Chopra, Managing Director, Vellum & Vine
"Anima helped us find where our customers gathered with a simple, practical approach. Reuben was reassuring throughout, especially after a poor experience with a previous agency. A very good, practical team."
Devon Gros, Founder, Ricepaper Studio
"Reuben and Anima are assets I'd pay a million times over to have on my side. Reuben's attention to detail makes him a treat to work with. If you're a startup looking to strengthen your roots in sustainability, these are your people."
Jas Karan, Founder, REE
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